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Let’s talk about you.

Tell us about your project.

We’d love to hear what you’re working on and how we can help.

Studio
25 Olutayo Alao Street,
River Valley Estate, Ojodu Berger,
Lagos, Nigeria
What do you need help with?

Questions you might have

How much does branding cost in Nigeria?

There isn’t one fixed price for branding because the scope can vary significantly from a focused identity project to a broader engagement covering strategy, brand identity and digital experience.

At Mast3studio, we scope each project around what the business actually needs, rather than selling a fixed package that may include things you don’t need. The cost depends on the level of strategic work, the scope of the identity, the number of applications or touchpoints, and whether digital or product design is involved.

If you already have a project in mind, tell us what you’re trying to build, and we’ll help you understand what the work would involve.

What’s the difference between a logo and a brand identity?

A logo is one part of a brand identity. A brand identity is the wider system that makes a business recognisable and consistent.

It can include the logo, typography, colour, imagery, graphic elements, layout principles, messaging and the rules for bringing those elements together across different touchpoints.

That’s why we don’t approach branding as simply designing a logo. We look at what the business needs to communicate, who it needs to connect with and how the identity needs to work in the real world.

The goal is to build an identity that works wherever people encounter the business, not just a logo that looks good on its own.

Do you work with new businesses as well as established brands?

Yes.

We work with businesses at different stages, from founders building something new to established businesses evolving what they’ve already built.

If you’re entering the market, we can help you establish the brand and digital experience from the beginning. If you’ve already built a business and the brand no longer reflects where you’re going, we can help you work through what needs to change.

What matters to us is not how long you’ve been in business. It’s that you’re building something worth taking seriously.

When should a business consider rebranding?

Rebranding isn’t always about changing a logo or making the brand look newer.

It may be worth considering when the business has changed in a meaningful way: you’ve entered a new market, changed your positioning, launched new products or services, grown into a different kind of business, or realised the current brand no longer represents the quality or ambition of what you’re building.

Sometimes the problem is obvious. Sometimes the business simply knows that something isn’t working but can’t quite identify what it is.

That’s where we come in. We can help you understand what’s changed, what needs to change with it and what the brand needs to become.

What does a brand identity project include?

That depends on the business and the scope of the project, but a brand identity project can involve strategic direction, positioning, visual identity and the systems needed to use the brand consistently.

Depending on what we establish together, this can include things such as logo design, typography, colour, graphic elements, imagery direction, layouts, brand guidelines and key brand applications.

We start with the problem rather than a predetermined list of deliverables, so the final scope is shaped around what the business actually needs.

For some businesses, that means building an identity from scratch. For others, it means evolving and strengthening what already exists.

How long does a branding or design project take?

There isn’t a single timeline for every project. The length depends on what we’re solving, the scope of the work and how much needs to be developed.

A focused design engagement will naturally take less time than a project involving strategy, a complete brand identity and a digital product or website.

We establish the scope and timeline before the project begins, so everyone understands what needs to happen, when decisions need to be made and what we’ll be delivering.

We’d rather set a realistic timeline and do the work properly than rush something important just to hit an arbitrary deadline.

Can you work with businesses outside Lagos or Nigeria?

Yes. Mast3studio is based in Lagos, Nigeria, but the work doesn’t have to be.

Our process is designed around close collaboration, so we can work with businesses remotely through conversations, shared workspaces, presentations and regular feedback.

We’re interested in working with businesses beyond Lagos and Nigeria where there’s a strong fit, particularly when they value thoughtful design and want a close relationship with the people doing the work.

If you’re not in Lagos, that doesn’t mean the studio is out of reach.